Anti-Spam Policy
Spritz has a no tolerance spam policy. By utilizing our services, you are agreeing to this anti-spam policy and our Terms of Service.
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
As part of our agreement, you must agree to send only permission-based emails. "Permission-based" means that all recipients must have opted in to receive communications from you.
Acceptable Opt-In Methods
- A newsletter subscribe form on your web site.
- An opt-in checkbox on a form. This checkbox must not be checked by default -- the person completing the form must willingly select the checkbox to indicate they want to hear from you.
- A physical sign-up sheet or point-of-sale form
- Customers who have purchased from you within the last 2 years.
Any opt-in form should include a clear description of what will be sent and how often it will be sent. Purchased lists may not be used within the Spritz Campaign Manager.
Unacceptable Methods
Unacceptable methods of obtaining email addresses involve any in which you do not have explicit, provable permission to contact in relation to the topic of the email you’re sending
- Purchasing lists (whether they are opt-in or not)
- Harvesting emails from web sites
Additionally, you may not do the following:
- Send out unrelated offers or unrelated content
- Send to someone who has requested removal from your list
- Utilize a list that is older than 6 months without reconfirming the Recipients’ subscriptions
What content must be included in emails?
Every email must include the following:
- A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
- The name and physical address of the sender.
Compliance Measures
Compliance with our anti-spam policy is ensured through several layers of approval and monitoring, including:
- Until your account has been approved by a member of our team, every email you send will need to be approved.
- Our software is directly integrated into the spam reporting systems for some of the biggest ISP’s like Hotmail and AOL. If you don’t have permission and someone marks your campaign as spam, we will be notified. If you receive a complaint rate greater than 0.3% of all recipients (30 complaints for every 10,000 recipients) you will receive a warning email requesting an explanation and giving you advice. This is a generous figure that takes into account false spam reports. Higher levels of complaints will result in accounts being locked or terminated.
- A specific team verifies all large lists imported into our software. Until you receive the all clear, you will be unable to send to those subscribers.
- Blacklists and abuse accounts are monitored daily. We can pinpoint who is causing us delivery problems or attracting complaints very easily.
If you are in violation of the anti-spam policy, we have no recourse but to terminate your account immediately.
